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The gap between what a product/service cost and the value an individual receives is the marginal profit.

As a consumer, if that gap is large, I feel like I have gotten a great deal. As a provider, I will have repeat customers. As a middleman, the larger the gap, the more room for additional service that can fit.

Giving As The Engine of Prosperity is a philosophy to widen the marginal profit gap so large, that others can survive and thrive in the untapped value.

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